Mobile App Marketing Services That Actually Drive Revenue

So you’ve launched your app. Maybe you’ve seen a few downloads, maybe you’re getting some early traction, but scaling? That’s the tricky part.

Most apps don’t fail because they’re bad. They fail because no one knows they exist, or because new users don’t stick around. That’s where smart, full-service app marketing comes in.

At Hiigher, we specialize in taking mobile apps from invisible to indispensable. Our creative-led, performance-driven app marketing services are built for one thing: measurable growth. Whether you’re looking to climb app store rankings, cut your cost-per-install, or scale users profitably, we deliver the kind of marketing that moves metrics, not just makes noise.

Why App Marketing Isn’t Optional Anymore

With millions of apps competing in both Apple’s App Store and Google Play, visibility isn’t a nice-to-have, it’s a survival tactic.

You might have the best product in your category, but without the right marketing engine, it simply won’t get the traction it deserves.

That’s why smart teams hire app marketing agencies like Hiigher. We don’t guess. We plan, execute, and optimize with clear KPIs, clean reporting, and creative that actually converts.

Our clients span SaaS, fitness, wellness, education, DTC, and more, and we help them:

• Improve discoverability through App Store Optimization (ASO)
• Scale installs with targeted user acquisition
• Lower cost-per-install through data-driven testing
• Boost engagement with retention campaigns and personalized messaging
• Turn creative assets into high-performing ads, screenshots, and videos
• Monitor every campaign with advanced performance analytics

And we do it all without bloated retainers, handoffs, or fluff.

What Makes Hiigher Different?

We’re not a one-size-fits-all shop. Hiigher was built to serve both scaling brands and fast-moving agencies who need a hands-on growth partner.

What you’ll get working with us:

• A strategy-first plan tailored to your market, audience, and goals
• In-house creative production tuned for performance (not just aesthetics)
• Full-service execution across paid, organic, social, and ASO
• Continuous optimization based on real-time analytics
• A team that acts like your internal growth engine, not a disconnected vendor

With more than 700+ apps supported and campaigns generating up to 2900% decreases in cost per install, we know what it takes to make apps grow.

What’s Included in Our App Marketing Services?

Your app’s growth isn’t about one magic tactic, it’s the result of combining smart strategy, compelling creative, and relentless optimization. That’s what we deliver at Hiigher.

Here’s how we help your app scale, from install to retention:

📱 1. App Store Optimization (ASO)

ASO is the foundation of app visibility. We start every project by making sure your app is set up to win in search results within both Apple and Google Play stores.

We don’t just plug in keywords, we apply deep market and competitor research to craft listings that rank higher and convert better.

What’s included:

• Keyword research mapped to user intent
• Optimized app titles, subtitles, and descriptions
• Eye-catching visuals: screenshots, icons, video previews
• A/B testing for creative and copy variants
• Localization for global audience reach

ASO alone can boost your organic downloads by over 50%, without increasing ad spend.

🎯 2. User Acquisition (UA) Campaigns

Getting downloads is easy. Getting the right users at the right price? That takes experience.

Our team designs and manages paid acquisition campaigns across platforms like Meta, TikTok, Google Ads, and programmatic DSPs, optimized daily for performance.

What we deliver:

• Channel strategy based on your audience & LTV goals
• Conversion-driven ad creative, headlines, and videos
• Targeting setup using lookalikes, behaviors, and custom audiences
• Real-time budget and bid optimization
• Cohort-based retention and cost-per-install tracking

We’ve helped clients reduce CPI by up to 2900% with targeted UA campaigns and smart creative testing.

🧑‍🤝‍🧑 3. Influencer & UGC Marketing

Influencer campaigns are more than just shoutouts, they’re an extension of your app’s story.

We help you identify, negotiate, and deploy influencer partnerships that feel authentic, drive downloads, and build social proof fast.

Included in our influencer programs:

• Influencer sourcing across TikTok, Instagram, YouTube
• Campaign coordination and asset approvals
• Paid usage rights and whitelisting if needed
• Custom UGC content (demos, tutorials, reactions)
• Analytics to track engagement, installs, and ROI

49% of users say they’ve downloaded an app based on an influencer recommendation, this channel converts.

🎨 4. High-Impact Creative Asset Design

Before someone reads a single review or taps “Install,” they see your app’s visuals. That first impression matters, a lot.

We craft assets that stop thumbs, spark interest, and drive conversions across both paid and organic placements.

We design:

• Scroll-stopping app store screenshots and icon sets
• Short-form promo videos and animated previews
• TikTok & Instagram Reels for paid social campaigns
• Ad creatives built for CTR, installs, and retention
• A/B test variants for every creative angle

Well-designed assets can increase app store conversion rates by 20–80%, and drop CPIs across the board.

🔄 5. Conversion Rate Optimization (CRO)

Once a user lands on your store page, every element matters, from the CTA to the description. We treat app conversion like a science, constantly testing and refining for better performance.

CRO tactics we use:

• Button text, image order, and layout A/B testing
• Store listing optimization for different audiences
• Onboarding flow improvements to boost Day 1 retention
• Data-backed copywriting tuned for user psychology
• Heatmaps and click tracking on pre-launch pages

Even minor CRO tweaks can yield 10–30% improvements in install-to-signup rates.

🔁 6. Retention & Re-Engagement Campaigns

Acquiring users is just the beginning. Real ROI comes from keeping them around.

We build retention systems that keep users active, from personalized push notifications to re-engagement flows and in-app messaging.

Retention services include:

• Behavioral push notification setup & testing
• In-app message campaigns for upsells and events
• Loyalty systems and gamified experiences
• Re-engagement emails and SMS automations
• Segmentation and behavioral targeting logic

Apps using retention campaigns see up to 88% higher engagement in their first 7 days, and more repeat sessions long-term.

📊 7. Advanced Analytics & Campaign Reporting

No more guessing. Our campaigns are built on clean data, tracked in real-time, and reported back with clarity and action items.

Every week, you’ll know exactly what’s working, what’s next, and how your metrics stack up.

Our analytics layer covers:

• Cost per install (CPI) and return on ad spend (ROAS)
• Day 1, 7, 30 user retention tracking
• Organic vs. paid attribution breakdowns
• Creative performance reports across channels
• Recommendations for optimization and scaling

Our clients regularly achieve 430% organic growth and major drops in acquisition costs, because we test, learn, and iterate fast.

The 3 Stages of a High-Performing App Marketing Campaign

Every successful app growth campaign at Hiigher follows a proven progression, designed to scale visibility, acquire high-quality users, and keep them coming back.

Here’s what that lifecycle looks like:

1️⃣ Awareness: Build the Buzz

This is where your app gets noticed. We use pre-launch hype, influencer content, and early creative testing to generate curiosity and visibility.

Tactics include:

• Pre-launch landing pages with waitlists
• Influencer teasers and early access drops
• Paid reach campaigns for app awareness
• ASO setup and metadata optimization

2️⃣ Acquisition: Scale Downloads

Once the buzz is building, we shift into full acquisition mode, driving installs across channels, optimizing CPI daily, and improving creative performance.

We focus on:

• Paid social (Meta, TikTok, Snapchat, YouTube)
• Search engine marketing (Google App Campaigns)
• High-converting creative A/B testing
• Custom targeting segments and LTV modeling
• ASO updates to support organic boosts

3️⃣ Retention: Keep Them Coming Back

It’s one thing to get users. It’s another to keep them engaged. This phase activates your user base, turning installs into loyal fans and paying customers.

Strategies we implement:

• Personalized push and in-app messaging
• Loyalty offers and milestone rewards
• Retargeting ads for dormant users
• Exit-intent triggers and re-engagement sequences
• Analytics to identify drop-off points

This full-funnel structure ensures you’re not just getting installs, you’re building long-term app health and revenue.

How Hiigher Works With Product Teams

Marketing and product shouldn’t operate in silos. At Hiigher, we align with your internal teams to make sure every campaign supports, and enhances, your app’s experience.

Here’s what collaboration looks like:

• Syncing on product roadmaps and release schedules
• Sharing user feedback from campaign data
• Identifying new feature opportunities based on market gaps
• Joint KPI setting for marketing + product outcomes
• Real-time adjustments based on app performance

This tight alignment leads to better user onboarding, smarter messaging, and campaigns that actually reflect what your app delivers.

Creative That Converts (and Looks Great Doing It)

Your creative assets are the first thing users see, and often the deciding factor between “install” or “pass.”

At Hiigher, we build assets that don’t just look polished, they’re designed to perform.

We create and test:

• App store screenshots with real UX highlights
• Icons that are recognizable and scroll-stopping
• Short-form videos (5–30 seconds) built for TikTok, Reels, and UGC formats
• Explainer clips and animations for in-app previews
• A/B variants of all creative assets across platforms

Our creative tests have shown up to 50% lift in click-through rates and a 25% improvement in post-install engagement just by optimizing visuals and CTA timing.

Conversion Rate Optimization (CRO): Making Every Click Count

You might be getting traffic, but is it turning into installs?

Our team optimizes every step of your funnel, from app store listing to onboarding experience, to squeeze more value from every visit.

Here’s how we increase conversions:

• Analyze behavior through heatmaps and session recordings
• Test app listing copy, CTA placements, and visual hierarchy
• Personalize onboarding screens based on traffic source
• Run experiments on install flows and pricing pages
• Use retargeting to capture lost conversions

Clients routinely see 10–30% higher install rates with Hiigher’s CRO programs.

Paid Advertising Channels We Manage

We run highly-targeted acquisition campaigns across every major paid channel, built to balance cost and quality, not just volume.

Top platforms we work with:

• Facebook & Instagram Ads – Broad reach with deep targeting
• Google App Campaigns – Intent-driven installs and search visibility
• TikTok Ads – Viral short-form content with direct CTA
• YouTube Ads – Engaging long-form video storytelling
• Snapchat & Reddit – Niche targeting for younger or specific communities
• Programmatic Display – Broad retargeting and awareness

Every dollar is tracked and optimized to reduce CPI and increase LTV. We don’t let ad budgets go stale.

Influencer Marketing Built for Installs

Influencers aren’t just trendsetters, they’re trusted voices. When done right, their recommendations can scale downloads faster than paid ads.

Hiigher runs end-to-end influencer campaigns for mobile apps, handling:

• Sourcing & vetting influencers in your app’s niche
• Campaign planning, briefing, and review
• Usage rights and licensing
• Performance-based influencer testing
• UGC integration with paid ads

Influencer campaigns can drive 3x more conversions than traditional ads, and build authentic brand trust fast.

📧 Email Marketing for App Engagement & Retention

Email isn’t dead, it’s one of the most underrated tools for keeping users engaged and bringing lapsed users back into your app.

We design and automate personalized email campaigns that fit your user journey and drive measurable results.

Our email marketing service includes:

• Welcome series for new users
• Feature announcements and update alerts
• Re-engagement campaigns for inactive users
• Win-back flows with special offers or reminders
• Audience segmentation by behavior, device, or purchase intent
• A/B testing on subject lines, timing, and CTAs

Personalized email sequences can boost retention by 20% or more and generate 6x higher transaction rates than generic messages.

🌎 App Localization for Global Reach

Expanding into international markets? Translation alone isn’t enough.

Hiigher helps you localize your app’s experience, messaging, visuals, and marketing strategy, so it resonates with users in each region.

Our localization work includes:

• Translating app store listings, metadata, and UI copy
• Adjusting images, colors, and cultural references
• Rewriting promotional content to match local tone
• Optimizing for regional app store keywords
• Testing performance in each new language and country

Localization can lead to 300%+ increases in app installs in targeted regions and significantly higher conversion rates.

📊 Real-Time Performance Tracking

We don’t launch and leave. Every campaign is tracked, measured, and iterated on to drive consistent growth.

We use a powerful analytics stack (yours or ours) to keep a pulse on every metric that matters, from CPI to lifetime value.

Key metrics we monitor:

• Installs (paid vs. organic)
• Cost per install (CPI) and ROAS
• User activation and retention by cohort
• Conversion funnel performance
• Channel-level ROI
• Creative-level engagement (CTR, CVR, watch time)

With clear dashboards and weekly insights, you’ll never wonder what’s working or where your budget is going.

🧪 A/B Testing That Drives Real Results

The fastest path to better performance? Testing, often and intelligently.

Hiigher runs structured A/B tests across creatives, ad copy, app store listings, and onboarding flows. Every test is built on a clear hypothesis and measured against your real KPIs.

We A/B test:

• Ad creatives and copy combinations
• App icons, screenshots, and preview videos
• Titles, descriptions, and CTAs
• Landing pages and signup flows
• Push timing and messaging

Proper testing can lift conversion rates by up to 300%, and save you thousands in wasted ad spend.

Choosing the Right App Marketing Agency

Not all agencies are built for app growth. When evaluating partners, ask:

• Do they specialize in mobile?
  Many agencies offer app marketing as a side service. At Hiigher, it’s core to what we do.
• Do they offer full-funnel execution?
  From ASO to retention? Or just media buying?
• Can they show real results?
  Not just flashy creative, but true performance metrics, installs, CPI, retention, LTV.
• Do they adapt to your internal workflow?
  Great agencies plug into your product and design teams, not operate in silos.
• Are they platform-native?
  TikTok, YouTube Shorts, and Meta Ads all have nuances. Your agency should understand every channel like an insider.

Hiigher checks all the boxes, and then some.

📈 Real Results From Real App Campaigns

Here’s a quick snapshot of what our work looks like in the wild:

🧘‍♀️ Wellness App

• Reduced cost per install by 71% in 60 days
• Increased daily active users by 3.2x
• Top 5 ranking in App Store health category

📚 EdTech SaaS

• Scaled from 5K to 150K installs in under 90 days
• Increased user retention by 64%
• Lowered churn by redesigning onboarding and push flows

🛒 Ecom Companion App

• Achieved 430% organic growth from ASO and reviews
• Rolled out to 3 localized markets with 2.5x higher conversion
• Lifted LTV through loyalty incentives and in-app upgrades

Our team has driven growth for 700+ apps, so chances are, we’ve already solved a version of your challenge.

💰 App Marketing Service Pricing

We offer flexible pricing models based on your growth stage, budget, and internal support.

You’re not paying for guesswork, you’re investing in scalable, trackable growth.

🚀 Ready to Grow? Let’s Talk.

You’ve got a great app. Now it’s time to get it in front of the right users, and keep them coming back.

Hiigher is your full-service growth partner, offering proven app marketing strategies with zero fluff and real results.

Schedule your free strategy call today.

We’ll audit your current performance, show you where the biggest wins are hiding, and map out a plan tailored to your goals.

No pressure. No pushy sales pitch. Just real insight.