Neeraj Jivnani

I still remember the first time I helped a brand crack Instagram. They were a small eCommerce shop selling handmade skincare products, struggling to stand

When I talk to business owners about social media, I often hear the same worry: “is Facebook even worth it anymore?” With newer platforms making

Think of your website as a high-performance car. You can polish the exterior, but if the engine isn’t tuned, it won’t get you far. That’s

Picture this. You’ve spent weeks polishing a blog post, running keyword research, and hitting publish with a sense of victory. Then, you Google your target

I still remember the first time I saw a spike in organic traffic on a project I was working on. No ads were running, no

Have you ever launched a campaign that looked great on paper, perfect design, strong targeting, solid budget, yet the results just didn’t click? That’s where

Picture this: you’ve just searched for something on Google, and within a split second, your eyes land on the blue, clickable titles. You skim, you

If you’ve ever typed a question into Google and skimmed the first few results, you’ve interacted with a SERP, short for Search Engine Results Page.