What is Guerrilla Marketing? Creative Strategies & Examples

Imagine walking down a busy street, rushing to work, when suddenly you see a park bench transformed into a giant KitKat bar. Or a vending machine that surprises strangers with free gifts and laughter. That spark of surprise you feel? That’s guerrilla marketing at work.

Guerrilla marketing is all about unconventional, highly creative tactics designed to stop people in their tracks and get them talking. Instead of pouring millions into predictable ad placements, brands lean on surprise, originality, and emotional punch. It’s resourceful, often low-cost, but high-impact, built to capture attention and inspire word-of-mouth buzz.

Unlike traditional advertising, guerrilla campaigns thrive on unpredictability. They pop up in public spaces, merge into everyday life, and flip ordinary moments into unforgettable brand experiences. If you’re looking for ways to stand out without breaking the bank, guerrilla marketing might be the exact tool your brand needs.

Key Takeaways

• Guerrilla marketing uses unexpected, creative tactics to capture attention and make a lasting impression.
• It thrives on low-cost, high-impact strategies, relying on bold ideas instead of big budgets.
• Its power lies in sparking organic buzz and emotional engagement.
• Popular techniques include street stunts, ambient ads, viral campaigns, influencer tie-ins, and ambush tactics.
• Legal, cultural, and ethical considerations are crucial, you need to balance bold creativity with responsibility.

Key Characteristics of Guerrilla Marketing

What makes guerrilla marketing stand apart is how it catches people off guard. While traditional ads repeat messages until you remember them, guerrilla tactics aim to make you remember because the experience itself was unforgettable.

Some hallmarks of guerrilla marketing include:

• Surprise factor: Campaigns show up where people least expect them, bus stops, sidewalks, or even restrooms.
• Low-cost, high-reward: Instead of expensive airtime, you rely on imagination and clever execution.
• Emotional connection: A campaign that sparks laughter, curiosity, or even shock tends to stick far longer than a TV jingle.
• Interactive experiences: The best guerrilla marketing invites participation, turning bystanders into storytellers who share the moment online.

At its core, guerrilla marketing is about being bold and memorable while blending seamlessly into the environment. Done right, it transforms ordinary spaces into unforgettable brand stages.

Origin and Evolution of Guerrilla Marketing

The phrase “guerrilla marketing” was first coined in 1984 by Jay Conrad Levinson in his book of the same name. Inspired by guerrilla warfare tactics, Levinson argued that businesses, especially smaller ones, could fight back against big-budget competitors using surprise, agility, and resourcefulness.

In the late 80s and 90s, guerrilla campaigns exploded. Street art, clever public stunts, and bold installations captured attention on tight budgets. When the 2000s rolled in, the rise of social media supercharged guerrilla tactics, turning a single stunt into global news within hours.

Today, guerrilla marketing isn’t just physical, it’s hybrid. Brands combine offline shock value with online virality, ensuring campaigns are both talked about on the street and shared across feeds.

Core Principles Behind Guerrilla Marketing

Guerrilla marketing swaps repetition for originality. Instead of blasting your message everywhere, you focus on creating one unforgettable moment that people can’t help but talk about.

Some guiding principles include:

• Creativity over spend: The most effective campaigns are clever, not costly.
• Emotional resonance: Humor, surprise, or joy ensures your message lands in people’s memories.
• Public stage: Everyday environments become your canvas.
• Organic buzz: Campaigns are designed to be shared, multiplying reach without multiplying costs.

Think of guerrilla marketing as the opposite of a billboard you drive past a hundred times. Instead, it’s that one stunt you saw once but never forgot.

How Guerrilla Marketing Differs From Traditional Advertising

Why do some ads make us stop, smile, and share, while others vanish from memory as soon as they appear? The difference often comes down to guerrilla marketing vs traditional advertising.

Traditional advertising is predictable. It buys media space, TV, radio, print, digital banners, and repeats the same message until it sticks. It’s built for reach, but not always for connection.

Guerrilla marketing flips that model upside down. Instead of pushing ads onto you, it pulls you in with something surprising and memorable. You might see a flash mob appear in a train station, or a staircase painted like a giant piano you can actually play. These moments spark curiosity and conversation, creating deeper engagement than repetitive billboards ever could.

Key differences:

• Budget: Guerrilla = small spend, big impact. Traditional = big spend, predictable reach.
• Approach: Guerrilla = surprise & creativity. Traditional = repetition & visibility.
• Impact: Guerrilla = lasting memories & word-of-mouth. Traditional = awareness through frequency.

When done well, guerrilla marketing can outperform traditional ads in brand recall, proving that creativity often beats cash.

Popular Types of Guerrilla Marketing

Guerrilla marketing isn’t one-size-fits-all. There are several styles, each designed to grab attention in different ways. Let’s break them down:

Stealth Marketing

Stealth marketing sneaks your brand into places people don’t expect. Think of subtle product placements in shows, films, or YouTube vlogs where the promotion feels organic rather than forced. The idea is to make your audience notice without realizing they’re being marketed to.

Example: When James Bond drinks Heineken in Skyfall, it’s not just a drink choice, it’s stealth marketing at work.

Ambient Marketing

Ambient marketing transforms ordinary spaces into creative ad stages. These ads blend into the environment so naturally, or so unexpectedly, that they demand attention.

Example: Installing oversized McDonald’s french fry stripes across a crosswalk or turning an escalator into a KitKat bar wrapper.

These tactics thrive on public surprise, taking everyday objects and flipping them into conversation starters.

Ambush Marketing

Ambush marketing is all about hijacking attention at big events without paying sponsorship fees. Brands position themselves near the action and ride the wave of buzz.

Example: Nike’s bold campaigns around the London Olympics, where despite not being an official sponsor, they stole the spotlight from competitors with clever activations.

It’s daring, effective, but also risky if not executed carefully, it can toe legal or ethical lines.

Viral Marketing

Viral campaigns are designed for shareability. They aim to create content, videos, memes, or challenges, that people can’t resist posting to their own feeds.

Example: The ALS Ice Bucket Challenge wasn’t a brand-led stunt, but it showed how simple, interactive ideas can spark massive engagement and global awareness.

Brands often use viral guerrilla tactics to tap into current cultural trends, making campaigns spread faster and further than paid ads could ever buy.

Grassroots & Community Campaigns

Grassroots guerrilla marketing focuses on local communities. Instead of mass reach, it builds loyalty and advocacy through direct, personal interactions, whether that’s sponsoring small community events, creating street art, or engaging locals with pop-up experiences.

This approach builds trust and authenticity, proving that sometimes the best marketing is face-to-face, not screen-to-screen.

Buzz Marketing Explained

Guerrilla marketing thrives when it sparks conversations that people can’t help but share. That’s where buzz marketing comes in, it amplifies your campaign far beyond the initial audience.

Buzz marketing is about creating authentic excitement that fuels word-of-mouth and viral sharing. The goal isn’t just to make people see your campaign, it’s to make them talk about it, post about it, and spread it for you.

Word-of-Mouth Amplification

Think about the last time you saw something online so clever you immediately sent it to a friend. That’s the power of buzz marketing. Studies show that 80% of consumers trust recommendations from friends over ads, which means sparking conversations can be more effective than buying media space.

When brands create memorable stunts or interactive events, audiences become the messengers. Social media only supercharges this effect, turning local experiences into global conversations in minutes.

Viral Campaign Strategies

The backbone of buzz marketing is viral strategy. To work, campaigns must be designed for shareability, whether that’s humor, shock, or inspiration.

Example: Oreo’s legendary “Dunk in the Dark” tweet during the Super Bowl blackout wasn’t planned for months, it was a nimble, timely response that went viral instantly.

Viral campaigns don’t just spread content, they transform customers into promoters, expanding reach without expanding costs. Done right, a single post can earn more exposure than months of traditional ad spend.

Stealth Marketing Strategies

Stealth marketing takes subtlety to another level. Instead of shouting your message, it slides into people’s lives in ways they barely notice. It’s about seamlessly blending promotion with content so it feels natural.

Product Placement Techniques

When a brand is casually used in a TV show, movie, or YouTube video, that’s stealth marketing. Unlike disruptive ads, these placements flow with the storyline, making the brand feel like part of real life.

Technique	Why It Works
On-screen product use	Feels authentic and relatable
Background visuals	Gentle brand exposure
Dialogue mentions	Embeds recall without sounding like an ad

While stealth marketing is powerful, brands must also follow disclosure rules to keep trust intact.

Influencer Engagement Methods

Today, stealth often shows up in influencer marketing. Instead of obvious ads, influencers integrate products into their daily content. Because followers trust them, endorsements feel authentic.

However, authenticity hinges on choosing influencers whose personal brand aligns with your product. If the partnership feels forced, audiences will see through it instantly.

Covert Brand Integration

Brands also use covert integration, subtly weaving themselves into entertainment or digital content without being overt. It’s effective, but comes with risks: too much subtlety can blur ethical lines, especially if promotions aren’t disclosed.

Tactic	Benefit	Risk
Product Placement	Builds awareness	Regulatory issues
Influencer Endorsement	Feels organic	Consumer backlash
Subtle Integration	Avoids ad fatigue	Trust concerns

Stealth works best when executed responsibly, if it feels deceptive, it backfires.

Ambient Marketing Tactics

Ambient marketing is where guerrilla creativity truly shines. Instead of traditional billboards, brands transform everyday spaces into brand experiences.

Think of ads on elevator doors that open into giant mouths, or creative wraps on park benches. These tactics surprise people mid-routine, making them stop, laugh, and share.

Because it blends into the environment, ambient marketing feels less like an ad and more like an experience. It’s cheaper than large-scale campaigns, but often more memorable.

Ambush Marketing in Action

Ambush marketing hijacks big moments without paying big sponsorship fees. By aligning with high-profile events, without being an official sponsor, brands can steal attention from competitors.

Event Hijacking Tactics

Nike’s Olympics strategy is a textbook example. They weren’t an official sponsor, but they flooded the conversation with creative campaigns, making it seem like they were everywhere.

Tactic	Goal
Merchandise Handouts	Boost brand presence
Pop-Up Installations	Engage event audiences
Viral Challenges	Drive social buzz

Unofficial Brand Exposure

The brilliance of ambush marketing lies in association without permission. Whether it’s stunts outside stadiums or creative visuals near concerts, brands get exposure while piggybacking on cultural moments.

Of course, it’s not without risk. Done poorly, it can lead to legal disputes or backlash. But when executed carefully, ambush tactics can deliver prime-time visibility at a fraction of the cost.

Grassroots and Community-Based Campaigns

Not every guerrilla marketing campaign needs a big city stage. Some of the most powerful results come from grassroots efforts that connect directly with communities.

Grassroots campaigns rely on authentic, face-to-face engagement, think local events, sponsorships, street art, or even door-to-door interactions. These campaigns prioritize trust and loyalty over scale.

What makes grassroots special is how personal it feels. Instead of a brand shouting from billboards, it shows up in neighborhoods, talks to people, and becomes part of the community fabric.

Benefits of grassroots guerrilla marketing:

• Cost-effective: Often driven by local volunteers or advocates.
• Authentic: Builds real trust through direct relationships.
• Word-of-mouth power: Excited locals become your promoters.

For small businesses and startups, grassroots tactics are often the fastest way to spark loyalty and advocacy without huge ad budgets.

Digital and Online Guerrilla Marketing Approaches

As much as guerrilla marketing was born in the streets, it’s now thriving online. Digital platforms have turned bold ideas into instant global phenomena.

Some of the most effective digital guerrilla tactics include:

Tactic	Benefit
Viral videos	Explosive reach at low cost
Shareable memes	Organic engagement
Interactive challenges	Turns audiences into participants
Surprise stunts	Creates buzz and FOMO
Real-time analytics	Fine-tunes campaigns instantly

One iconic example: Oreo’s Super Bowl blackout tweet. With just a simple line, “You can still dunk in the dark”, Oreo turned a national mishap into marketing history. No big budget, just perfect timing.

This is where Hiigher shines as a partner. By blending creative-led strategy with data-driven execution, Hiigher helps brands transform guerrilla moments into measurable digital growth, whether that’s viral social stunts, interactive campaigns, or amplification through paid media.

Street Marketing Techniques

While the digital world dominates, street marketing remains a core guerrilla tactic because of its direct, human impact.

Street marketing thrives on public interaction and physical creativity:

• Branded flyers or samples to encourage immediate product trial.
• Live demonstrations or brand ambassadors engaging passersby.
• Creative wraps and displays on everyday objects like buses or benches.

When done right, these campaigns can boost local brand awareness by up to 80% while also inspiring organic social sharing.

It’s marketing at the ground level, literally. People see it, interact with it, and share it, making it far more engaging than a static billboard.

Psychological Triggers in Guerrilla Campaigns

What makes guerrilla marketing unforgettable isn’t just the creativity, it’s the psychology behind it. The best campaigns hack into the way our brains process surprise, emotion, and memory.

Harnessing Surprise and Novelty

Humans are wired to notice the unexpected. When a brand disrupts daily routines, like turning stairs into a working piano, it activates the brain’s limbic system, sparking emotion and cementing memory.

Studies show novelty can improve brand recall by up to 50%, which is why guerrilla stunts often stick with us years after we experience them.

Emotional Engagement Techniques

Emotion drives decision-making. Guerrilla campaigns often lean on humor, joy, or curiosity to spark dopamine-driven reactions.

For example, Coca-Cola’s Happiness Machine, a vending machine handing out free gifts, didn’t just sell soda; it created joy worth sharing. The campaign turned ordinary consumers into brand advocates, spreading the story online.

Memory Activation Strategies

Guerrilla marketing often uses sensory and repetitive cues to reinforce brand recall. Bright colors, bold characters, unique sounds, or even scents can trigger memory.

Tactics include:

• Embedding bold visuals in public spaces.
• Repeating unexpected elements across different locations.
• Using multi-sensory touches (sound, scent, or texture) for deeper retention.

The goal isn’t just visibility, it’s to etch the brand into memory long after the campaign ends.

Noteworthy Guerrilla Marketing Case Studies

Some of the best lessons in guerrilla marketing come from real-world campaigns that made history. These examples show how creativity can outperform massive ad budgets.

• Coca-Cola’s “Happiness Machine” – A vending machine that unexpectedly dispensed flowers, pizzas, and oversized sodas in addition to drinks. Costing around $60,000, the stunt generated over 500,000 YouTube views and a wave of positive sentiment. Proof that joy is a powerful brand currency.
• Oreo’s “Dunk in the Dark” Tweet – During the 2013 Super Bowl blackout, Oreo’s team posted a simple but witty tweet: “You can still dunk in the dark.” It went viral instantly, showing how agility and timing can make a brand unforgettable.
• Deadpool’s Tinder Profile – To promote the movie, Deadpool “created a profile” on Tinder, blurring lines between pop culture and marketing. The humor drove social chatter and countless matches, proving guerrilla tactics can thrive digitally.
• Fiji Water’s Red Carpet Photobomb – At the 2019 Golden Globes, Fiji Water models strategically posed in the background of celebrity photos, turning a sponsorship into a viral internet moment dubbed “Fiji Water Girl.”
• Nike’s Ambush at the London Olympics – Without being an official sponsor, Nike stole attention from competitors with clever event hijacking, making it seem like they owned the games.

Each of these campaigns leaned on the same formula: surprise, creativity, and cultural awareness. They didn’t just grab attention, they turned moments into movements.

Cost-Effectiveness and Budget Considerations

One of guerrilla marketing’s biggest draws is its ability to deliver impact without draining budgets. Unlike traditional campaigns that eat up millions in ad spend, guerrilla campaigns prioritize imagination over money.

Maximizing Impact With Minimal Spend

Startups and smaller businesses love guerrilla marketing because it levels the playing field. With a clever idea, you can stand shoulder-to-shoulder with global brands.

Practical tactics include:

• Using local spaces for installations or events.
• Designing shareable content tailored for social media.
• Timing campaigns around cultural moments for free amplification.

Example: Flash mobs often cost just a few thousand dollars to organize but can generate millions in earned media coverage if captured and shared widely.

Creative Resource Allocation Strategies

Instead of spending on costly media buys, guerrilla campaigns thrive on resourcefulness. You might:

• Use street art on existing walls.
• Launch viral challenges that rely on participation, not ad space.
• Deploy guerrilla projections onto buildings for memorable visibility.

Strategy	Benefit
Street Art	Uses public space creatively
Viral Content	Broad reach at low cost
Flash Mobs	High-impact live engagement
Guerrilla Projections	Visual spectacle, scalable

Even a few hundred dollars, when spent smartly, can create results that rival six-figure ad buys.

Legal and Ethical issues in Guerrilla Marketing

Here’s the part most people don’t talk about: guerrilla marketing comes with risks. Creativity can backfire if it crosses legal or ethical lines.

Guerrilla marketing’s edge lies in disruption, but without careful planning, disruption can turn into disaster.

Legal Concerns

• Permits & Permissions – Using public spaces without approval can lead to fines or lawsuits.
• Trademarks – Ambush marketing around events may spark disputes with rights holders.
• Public Safety – Campaigns that create hazards risk both legal consequences and brand damage.

Ethical Concerns

• Deception – Disguising ads as organic content without disclosure can break consumer trust.
• Privacy Invasion – Using personal data or surveillance tactics is both unethical and legally risky.
• Cultural Sensitivity – What seems funny in one culture can be offensive in another.

A poorly executed guerrilla stunt can do more harm than good. Just ask Sony, who once faced backlash for paying actors to pretend they loved PlayStation products, a stealth campaign that felt fake and manipulative.

Risks and Challenges Associated With Guerrilla Tactics

Guerrilla marketing thrives on boldness, but with boldness comes risk. If campaigns misfire, the fallout can be immediate and damaging.

Legal and Ethical Concerns

Creativity doesn’t excuse breaking the rules. Unauthorized use of public property, covert promotions without disclosure, or stunts that create safety hazards can land brands in legal hot water. Beyond fines, the bigger risk is losing credibility.

Example: A 2007 guerrilla stunt in Boston, placing LED signs around the city, triggered a bomb scare and led to massive public backlash. The lesson? Disruption should never come at the cost of public trust.

Potential Public Backlash

Even when campaigns are legal, public perception matters. If a stunt feels intrusive, offensive, or misleading, it can spiral into negative press and social media outrage.

Poorly executed guerrilla campaigns can turn into case studies of what not to do. That’s why planning and anticipating reactions is crucial. The most successful stunts align with brand values and audience expectations, ensuring disruption feels delightful, not disrespectful.

Measuring the Success of Guerrilla Marketing

Guerrilla marketing may look unpredictable, but its success should be measured with precision. Without data, you can’t prove impact, or justify repeating the strategy.

Key Metrics to Track

• Social Media Engagement – Shares, likes, comments, and hashtags show buzz.
• Consumer Feedback – Surveys or on-the-ground interviews capture sentiment shifts.
• Website Traffic – Spikes reveal how effectively offline campaigns push people online.
• Sales & Conversions – Ultimately, growth should follow attention.
• Media Mentions – Earned press coverage adds credibility and reach.

By setting clear goals upfront, brand awareness, sales lift, or engagement, you can tie guerrilla creativity back to business results.

This is exactly where Hiigher’s data-driven approach comes in: creative stunts are paired with real-time analytics to measure reach, conversions, and ROI, ensuring campaigns don’t just look good, they perform.

Creative Brainstorming for Guerrilla Campaigns

The magic of guerrilla marketing starts in the brainstorming phase. To stand out, ideas must go beyond the obvious and tap into unexpected visuals, humor, or interactivity.

Brainstorming Techniques

Technique	Strength	Example Use
Mind Mapping	Expands connections	Generating campaign ideas across channels
Role-Playing	Builds empathy	Simulating audience reactions
Scenario Analysis	Checks feasibility	Testing practical execution

Great ideas often come from asking: What would surprise my audience in their daily routine? What would they feel compelled to share?

Adding storytelling and humor often increases the chance a campaign sticks in memory and online feeds.

Target Audience Selection and Engagement

A brilliant guerrilla campaign aimed at the wrong people is wasted effort. Success depends on reaching the right audience in the right place at the right time.

Finding Your Audience

• Use data & market research to identify consumer behaviors.
• Select high-traffic spaces like transit hubs, parks, or event venues.
• Incorporate local culture so the campaign feels authentic, not intrusive.

Creating Resonance

Guerrilla tactics work best when they connect with emotions and identity. Campaigns targeting urban youth might use memes, music, or street culture references. Campaigns for wellness brands might use community activations that feel uplifting and inclusive.

Ultimately, guerrilla marketing is less about shouting louder and more about meeting your audience where they live, work, and play.

Integrating Guerrilla Marketing With Other Strategies

Guerrilla marketing doesn’t have to stand alone. In fact, the most powerful campaigns combine unconventional stunts with traditional and digital strategies for maximum reach.

When a street-level stunt is paired with a viral video, it extends impact from one city block to millions of screens. Adding PR outreach, influencer partnerships, or paid media ensures your guerrilla campaign doesn’t just create a moment, it creates momentum.

Multi-Channel Synergy

• Offline + Online: A subway installation paired with a trending hashtag.
• Guerrilla + Paid Media: Bold stunts amplified with targeted ads.
• Influencers + Virality: Key voices sharing guerrilla content to legitimize and expand reach.

This integration creates a 360° campaign that blends spontaneity with scale. It’s the difference between a spark and a wildfire.

This is where agencies like Hiigher excel, making sure bold guerrilla ideas aren’t wasted, but instead amplified with smart cross-channel execution that drives measurable ROI.

Common Mistakes to Avoid in Guerrilla Marketing

Guerrilla marketing might look effortless, but missteps can be costly. Here are the pitfalls to sidestep:

• Lack of clear messaging – If the stunt is memorable but the brand isn’t, the campaign fails.
• Skipping permissions – Unauthorized use of spaces can result in fines or forced shutdowns.
• Overly controversial tactics – Shock value without purpose can alienate audiences.
• Poor planning – Even guerrilla campaigns need logistics, safety checks, and contingency plans.

Creativity should never come at the cost of clarity or credibility.

The best guerrilla campaigns strike a balance between boldness and strategy.

The Role of Emotional Impact and Surprise

The secret sauce of guerrilla marketing is its ability to hit people emotionally and unexpectedly. Surprise disrupts routine, while emotion cements memory.

Scientific research shows surprises activate the limbic system of the brain, enhancing both engagement and recall. That’s why a clever street stunt lingers in your mind far longer than a banner ad you scroll past.

Whether it’s laughter, awe, or even shock, campaigns that spark emotion are far more likely to be shared, remembered, and talked about.

Future Trends in Guerrilla Marketing

As consumer expectations evolve, guerrilla marketing is evolving too. Tomorrow’s campaigns will combine creativity with technology and social responsibility.

Augmented Reality (AR)

Brands are already experimenting with AR to create interactive real-world stunts accessible through smartphones. Imagine pointing your phone at a mural and seeing it come alive with animation.

Personalization Through AI

AI tools are making it possible to tailor guerrilla campaigns to individual behaviors and preferences, delivering experiences that feel uniquely designed for each audience.

Sustainability and Social Impact

Modern consumers care about values. Guerrilla campaigns that embrace eco-friendly tactics, or that support meaningful causes, stand out more than ever.

Real-Time Data

Real-time social listening and analytics will allow marketers to adapt guerrilla campaigns on the fly, maximizing impact as reactions unfold.

The future belongs to brands bold enough to combine creativity, tech, and purpose, crafting guerrilla campaigns that are not just disruptive, but also meaningful.

Frequently Asked Questions

What is the Meaning of Guerrilla Marketing?

Guerrilla marketing is the art of maximizing impact with minimal resources. It’s about bold, unconventional tactics, like street stunts, viral videos, or surprise installations, that disrupt routine, spark conversations, and spread through organic buzz rather than expensive ad buys.

What is a Good Example of Guerrilla Marketing?

Coca-Cola’s “Happiness Machine” is one of the best examples. A simple vending machine stunt generated hundreds of thousands of views and a wave of goodwill, all on a modest budget. It proves that creativity beats cash when it comes to making memories.

Why Does Coca-Cola Use Guerrilla Marketing?

Because it works. Guerrilla marketing allows Coca-Cola to connect emotionally, break through the noise, and reinforce its playful, happiness-driven brand identity without needing traditional mass advertising every time.

Is Guerrilla Marketing Illegal?

No, but it can be if mishandled. Using public property without permits, misleading consumers, or creating safety hazards can land brands in trouble. The key is balancing creativity with compliance, being disruptive without being destructive.

Conclusion

If you ignore guerrilla marketing, you’re leaving untapped opportunity on the table. This approach isn’t about flashy budgets, it’s about ideas that surprise, connect, and stick. From grassroots campaigns to viral tweets, guerrilla marketing proves that the boldest brands are often the most memorable.

The takeaway is simple:

• Guerrilla marketing cuts through noise where traditional ads fade.
• It thrives on creativity, timing, and cultural awareness.
• When integrated with digital strategies, it drives not just reach, but real business growth.

And this is exactly why brands turn to Hiigher. As a creative-led, performance-driven agency, Hiigher doesn’t just stop at making campaigns unforgettable. With a strategy-first approach, we ensure guerrilla-style creativity is paired with data-driven execution, so your brand isn’t just talked about, it’s growing.

Whether you’re a startup looking to punch above your weight or an established brand seeking a fresh edge, guerrilla marketing can help you ignite conversations, build loyalty, and drive measurable results. Don’t settle for predictable. Surprise your audience, spark their imagination, and let your brand’s story spread in ways no traditional ad could ever achieve.