Hiigher.co Privacy Policy

Effective Date: July 2, 2025
Last Updated: July 2, 2025

Introduction
Who We Are
Definitions
Data Protection Principles
Types of Personal Data We Collect
How We Use Your Personal Data
Lawful Basis for Data Processing
Data Sharing and Disclosure
International Data Transfers
Data Retention and Storage
Cookies and Similar Technologies
Privacy Rights by Jurisdiction
Children’s Privacy
Data Security Measures
Artificial Intelligence Usage
Third-party Links and External Privacy Practices
Arbitration and Dispute Resolution
Disclaimer and Liability Limitations
Indemnification
Policy Updates and Changes
Contact Information
Supplemental Information and Definitions
Jurisdiction-specific Notices (US, EU, India, Brazil, etc.)

1. Introduction

Hiigher.co (“Hiigher,” “we,” “our,” “us”) is committed to protecting your privacy and ensuring that your personal data is handled transparently, responsibly, and in strict compliance with applicable global privacy laws. We understand the importance of privacy and data security in our role as a global digital marketing agency.

This Privacy Policy (“Policy”) describes how we collect, use, disclose, and safeguard your personal information when you visit our website, interact with our digital marketing services, or otherwise engage with our global operations. We encourage you to read this Policy carefully to fully understand how your personal data will be treated.

By visiting Hiigher.co or using our services, you agree to the terms of this Policy and consent to our collection, use, disclosure, retention, and protection of your personal data as described herein. If you do not agree with any part of this Policy, please do not use our website or services.

We may periodically update this Policy to reflect changes in data privacy regulations, best practices, or our business operations. Whenever we make significant changes, we will clearly notify you by prominently posting notices on our website and, where appropriate, by email.

2. Who We Are

Hiigher.co is a global digital marketing agency headquartered in India, with an extensive presence across North America, Europe, Asia-Pacific, Latin America, Africa, and the Middle East. Since our establishment, we have specialized in delivering cutting-edge digital solutions that drive measurable results for businesses of all sizes, including startups, small and medium enterprises (SMEs), and Fortune 500 corporations.

Our diverse range of services encompasses:

Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media Marketing (SMM)
Digital Branding and Identity Design
Content Strategy and Creation
Website Design and Development
Marketing Automation
Artificial Intelligence and Machine Learning Integration
Conversion Rate Optimization (CRO)
Comprehensive Analytics and Reporting

At Hiigher, our mission is to help brands globally amplify their digital presence, enhance customer engagement, and achieve sustainable business growth. Our international team consists of marketing strategists, data analysts, creative designers, web developers, and technical specialists, working collaboratively to provide holistic and impactful digital marketing solutions.

We operate under the highest standards of transparency, integrity, and accountability, reflecting our commitment to ethical business practices and stringent adherence to global data protection laws and frameworks such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA/CPRA), India’s Digital Personal Data Protection Act (DPDPA), Brazil’s General Data Protection Law (LGPD), and numerous other regional regulations.

3. Definitions

To ensure clarity and understanding, we define key terms used in this Privacy Policy as follows:

Personal Data (or Personal Information): Any information relating to an identified or identifiable natural person. It includes names, email addresses, IP addresses, and other identifiers that can be used to directly or indirectly identify individuals.
Data Processing: Any operation or set of operations performed on Personal Data, such as collecting, recording, storing, organizing, adapting, retrieving, consulting, using, disclosing, disseminating, or otherwise making available, aligning, combining, restricting, erasing, or destroying data.
Data Subject: A natural person whose Personal Data is being processed.
Controller: The entity determining the purposes and means of processing personal data. Hiigher acts as a Controller for data collected through our website and services.
Processor: An entity processing personal data on behalf of a Controller.
Consent: Freely given, specific, informed, and unambiguous indication of an individual’s agreement to the processing of their Personal Data.
Profiling: Automated processing of personal data to evaluate personal aspects of an individual, such as behavior, preferences, or interests.
Cookies: Small files stored on your device when visiting websites, used to track user preferences, behavior, and enhance functionality.
International Transfers: Transfers of Personal Data outside the country of origin, subject to applicable legal safeguards and protections.

These definitions are aligned with international data protection frameworks such as GDPR and CCPA/CPRA.

4. Data Protection Principles

Hiigher adheres strictly to global standards for data protection and privacy, guided by these fundamental principles:

Lawfulness, Fairness, and Transparency: We process Personal Data legally, transparently, and fairly, always informing data subjects clearly about the purpose and methods of processing.
Purpose Limitation: Personal Data is collected and processed exclusively for explicit, legitimate purposes. We never process Personal Data in a manner incompatible with these stated purposes.
Data Minimization: We collect and retain only the minimum amount of Personal Data necessary to accomplish defined processing purposes.
Accuracy: We maintain accurate, complete, and current data. Where inaccuracies are identified, we promptly correct or delete such information.
Storage Limitation: Personal Data is stored no longer than necessary for the purposes for which it was collected or as required by law. We regularly review our data holdings and securely delete or anonymize information no longer needed.
Integrity and Confidentiality (Security): We implement and maintain robust technical and organizational security measures to protect Personal Data against unauthorized processing, accidental loss, destruction, or damage.
Accountability: We actively document and demonstrate compliance with all the above principles, maintaining clear policies, records, and practices reflecting our commitment to data privacy.

These principles form the backbone of Hiigher’s global privacy practices, ensuring consistent, comprehensive protection of Personal Data.

5. Types of Personal Data We Collect

At Hiigher, we collect a wide range of personal data, directly and indirectly, depending on your interactions with us, our websites, platforms, and digital marketing services.

Data Provided Directly by You:

Identity Data: Includes first and last names, usernames, titles, and professional designations.
Contact Data: Your postal address, billing address, delivery address, email addresses, and phone numbers.
Financial Data: Payment information, transaction history, billing details, payment method details, credit/debit card details, and other financial details provided during transactions.
Profile Data: Includes your interests, preferences, feedback, survey responses, employment details, professional experience, and educational qualifications.
Marketing and Communications Data: Your communication preferences and records of your responses to marketing communications.

Data Collected Automatically:

Technical Data: IP address, browser type/version, operating system, device type, mobile identifiers, cookie IDs, and time zone settings.
Usage Data: Information on how you interact with our websites and digital services, pages visited, time spent, content accessed, and actions taken.
Location Data: Geolocation information derived from your IP address or provided through consent.

Data from Third Parties and Public Sources:

Social Media Platforms: Information shared publicly or with permission from platforms such as LinkedIn, Twitter, Facebook, and Instagram.
Advertising Networks and Analytics Providers: Behavioral data, interest segmentation, and aggregated demographic data provided through services such as Google Analytics, Facebook Ads, LinkedIn Marketing Solutions, and similar platforms.
Publicly Available Sources: Professional or business details obtained from public databases, directories, government registries, and industry publications.

Sensitive Personal Data:

In general, we do not intentionally collect sensitive personal data (e.g., race, religion, political opinions, or health data). If collection of such data becomes necessary, we will obtain your explicit consent or comply with specific legal requirements.

6. How We Use Your Personal Data

We utilize your personal data across multiple contexts and for various purposes:

Provision of Services and Products:

To deliver digital marketing solutions, manage client accounts, process transactions, and respond to your inquiries.
To register and administer your account, authenticate your identity, and provide customer support.

Business Operations and Communications:

To manage our business operations, including financial accounting, internal administration, audits, and compliance management.
To communicate with you regarding updates to policies, terms of service, or significant changes to our services or products.

Marketing and Promotional Activities:

To provide personalized advertising, content recommendations, promotional offers, newsletters, and updates based on your preferences, behavior, and usage patterns.
To manage your preferences and requests regarding marketing communications and ensure compliance with applicable marketing regulations.

Analytics and Performance Measurement:

To analyze usage trends, customer satisfaction, and market insights to improve our services and enhance user experience.
To measure and report the effectiveness of our marketing campaigns and digital content.

Security and Fraud Prevention:

To detect, investigate, and prevent fraudulent, unauthorized, or illegal activities.
To enforce compliance with our policies, agreements, and applicable laws.

Development and Improvement of Services:

To conduct market research, surveys, and customer feedback analyses for improving and developing new products, features, and services.

Legal and Regulatory Compliance:

To meet legal obligations, cooperate with authorities, protect our legal rights, and ensure compliance with regulatory standards and best practices worldwide.

7. Lawful Basis for Data Processing

Under applicable global privacy regulations, including the General Data Protection Regulation (GDPR), we process your personal data based on the following lawful bases:

Consent: You have explicitly consented to the processing of your personal data for one or more specific purposes (e.g., subscribing to newsletters, opting into personalized marketing communications, or providing testimonials).
Performance of Contract: Processing is necessary for the performance of contracts with you or to take steps at your request before entering into contracts (e.g., providing requested services, managing accounts, processing transactions, handling support requests).
Legitimate Interests: We process your personal data to pursue legitimate interests, provided that your interests or fundamental rights do not override these interests. Examples include:
- Personalizing and enhancing our services and communications.
- Fraud prevention, network security, and maintaining system integrity.
- Conducting analytics to improve products/services.
- Marketing similar services to existing customers or users.
Legal Obligations: To comply with a legal or regulatory obligation (e.g., data retention laws, court orders, or governmental requests).
Vital Interests or Public Interest: In rare cases, to protect your vital interests or those of another person, or to perform tasks in the public interest.

Where consent is required under applicable laws, you retain the right to withdraw consent at any time without affecting the legality of previous processing.

8. Data Sharing and Disclosure

Your personal data may be shared with select third parties and partners under controlled conditions:

Internal Sharing within Hiigher:

Across Hiigher’s global network, subsidiaries, affiliates, or related entities for centralized administration, service provision, business analysis, compliance management, and customer relationship management.

Third-Party Service Providers:

Professional services providers, including technology providers, IT support, cloud hosting providers (e.g., Amazon Web Services, Google Cloud), CRM software (e.g., HubSpot, Salesforce), payment gateways (e.g., Stripe, PayPal), analytics companies (e.g., Google Analytics), and marketing automation platforms.
Advertising and retargeting providers (e.g., Google Ads, LinkedIn, Meta Ads, Twitter Ads) for delivering targeted advertising.

Business Partners and Affiliates:

Authorized strategic partners, affiliates, co-sponsors, event partners, and collaborators who work jointly with us to offer services, content, promotions, or events, provided they adhere strictly to data protection obligations.

Legal and Regulatory Authorities:

When required by applicable laws, regulations, court orders, or government requests, or when disclosure is necessary to protect rights, property, or safety.

Corporate Transactions:

During mergers, acquisitions, restructuring, or corporate reorganizations, your personal data may be transferred securely to involved entities, under strict confidentiality and protection agreements.

Data Sharing and Security Assurance:

We implement contractual safeguards, strict confidentiality obligations, and technical security measures when sharing data with third parties. These measures include Data Processing Agreements (DPAs), Standard Contractual Clauses (SCCs), and thorough due diligence of third-party data security practices.

Prohibition on Data Sales:

Hiigher does not, and will not, sell or rent your personal data to third parties for profit. Sharing with third parties is solely to deliver services, comply with legal obligations, or fulfill legitimate business purposes explicitly stated in this Policy.

9. International Data Transfers

As a global digital marketing agency, Hiigher operates internationally and may transfer your personal data across national borders to facilitate our global business activities, services, and operations.

Scope and Reasons for International Transfers

International transfers occur for various reasons, including:

Providing global client services efficiently.
Centralizing data storage and management across international servers and cloud platforms (e.g., Amazon Web Services, Google Cloud Platform, Microsoft Azure).
Utilizing centralized IT, HR, CRM, marketing, and billing systems.
Ensuring seamless operational continuity and service delivery across our global offices, subsidiaries, and partner networks.

Safeguards for International Transfers

We ensure compliance with applicable data protection laws when transferring personal data internationally by employing robust legal and technical safeguards:

Adequacy Decisions:
Transferring personal data to countries approved by regulatory bodies (e.g., European Commission adequacy decisions, UK Adequacy Regulations) that provide equivalent levels of data protection.
Standard Contractual Clauses (SCCs):
Utilizing SCCs as adopted by regulatory authorities to ensure that personal data receives consistent protection aligned with global standards.
Binding Corporate Rules (BCRs):
If applicable, adopting BCRs approved by supervisory authorities to govern intra-group transfers.
Supplementary Measures:
Implementing additional organizational, technical, and security measures (e.g., encryption, access controls, regular audits, risk assessments, privacy training, and security certifications like ISO/IEC 27001) to secure international data transfers.

Transparency and Your Rights

Upon request, we provide detailed information regarding the international transfers of your personal data, including the jurisdictions involved, purposes, and safeguards employed. You can request this information by contacting our Data Protection Officer (DPO) directly (details provided in the “Contact Us” section below).

10. Data Retention and Security Measures

Data Retention Practices

Hiigher retains your personal data only as long as necessary for the specific purposes outlined in this Privacy Policy or to fulfill applicable legal, regulatory, accounting, or reporting requirements. General retention periods include:

Active Customer Data:
Retained during the length of our relationship and for a reasonable period thereafter (typically up to 7–10 years), for contractual obligations, customer support, and compliance purposes.
Marketing Data:
Retained until you unsubscribe or opt out of receiving marketing communications, or upon withdrawal of your consent, unless required longer for legal compliance.
Transactional and Financial Data:
Retained for periods required by tax, accounting, financial reporting, or regulatory compliance requirements (usually between 5–10 years, depending on jurisdiction).
Employment Applications and Employee Data:
Retained according to employment laws, typically up to 7 years post-employment or following unsuccessful job applications.
Analytics and Website Usage Data:
Retained in anonymized form indefinitely for internal analytics and reporting purposes. Non-anonymized usage data is typically retained up to 24 months, unless legally required otherwise.

Data Security Practices

We implement comprehensive data security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction, including:

Encryption:
Employing encryption (SSL/TLS protocols) for data transmission, encryption at rest for databases, backups, and storage drives.
Access Controls:
Restricting access to personal data to authorized personnel based on roles, responsibilities, and necessity (“need-to-know” basis). Maintaining strict authentication methods and role-based access.
Security Monitoring and Auditing:
Regularly conducting security assessments, audits, penetration testing, and vulnerability scanning to proactively identify and mitigate security risks.
Incident Response Protocols:
Having clearly defined incident response plans and procedures for promptly identifying, managing, reporting, and mitigating data breaches or security incidents.
Employee Training:
Conducting ongoing privacy and security training for all employees, contractors, and third-party providers handling personal data.

Despite rigorous security protocols, data transmission over the internet can never be fully guaranteed secure. In case of security incidents, we will promptly inform affected individuals and authorities as required by law.

11. Your Data Privacy Rights

Depending on your jurisdiction, you possess certain data protection rights, including:

Right of Access:
Obtain confirmation of whether and how your personal data is processed, and request access to your data and related details.
Right to Rectification:
Request correction or updating of incomplete or inaccurate personal data we hold about you.
Right to Erasure (“Right to be Forgotten”):
Request deletion of personal data under certain conditions (e.g., data is no longer necessary, consent withdrawn, data unlawfully processed).
Right to Restrict Processing:
Request restriction of data processing under specific conditions (e.g., contesting accuracy, processing is unlawful, or pending verification of overriding legitimate grounds).
Right to Data Portability:
Obtain and reuse personal data you provided in a structured, machine-readable format or have data transferred directly to another data controller, where processing is based on consent or contract and is automated.
Right to Object:
Object at any time to processing based on legitimate interests, including profiling and direct marketing purposes.
Right to Withdraw Consent:
Withdraw your consent at any time for data processing previously consented to without affecting the lawfulness of processing based on prior consent.
Right to Lodge a Complaint:
Lodge a complaint with the appropriate data protection supervisory authority in your jurisdiction if you believe your data rights have been violated.

How to Exercise Your Rights:
To exercise any rights outlined above, please contact our Data Protection Officer at privacy@hiigher.co. We will promptly respond within legal timeframes and may require identity verification to fulfill your request securely.

12. Children’s Online Privacy

Hiigher recognizes the importance of protecting children’s privacy online. We do not knowingly collect, process, or solicit personal data from individuals under the age of 18, nor do we target or market our services toward minors.

If we become aware that personal data from children under 18 has been collected inadvertently, we will promptly delete such data from our records. If you believe a child has provided us personal information, please contact us immediately at privacy@hiigher.co.

13. Cookies and Tracking Technologies

At Hiigher, we leverage cookies and similar tracking technologies to enhance your user experience, improve our services, and better understand our global audience.

What are Cookies?

Cookies are small text files stored on your device when you access websites, allowing websites to remember your actions, preferences, and login details. Similar technologies include pixel tags, web beacons, local storage, and scripts.

Types of Cookies We Use:

We utilize the following types of cookies:

Strictly Necessary Cookies:
Essential for core functionality of our website, enabling basic features such as security, network management, and accessibility. These cookies do not store personal information.
Performance and Analytics Cookies:
These collect information on website usage (e.g., most visited pages, user flow) to help us improve our content, site structure, and user experience globally.
Functionality Cookies:
Remember your choices, such as language preference or geographic location, enhancing a personalized user experience.
Advertising and Marketing Cookies:
These help us deliver relevant advertisements based on your interests and track the effectiveness of our global marketing campaigns.

Third-Party Cookies:

Hiigher partners globally with trusted third-party analytics and marketing platforms, such as:

Google Analytics: Website usage and analytics.
Meta (Facebook/Instagram): Ad targeting and remarketing.
LinkedIn Insights: Professional audience targeting and analytics.
HubSpot, Salesforce, Marketo: Customer relationship management and email marketing.
YouTube/Vimeo: Embedded video content.

We maintain contractual agreements with these third parties to ensure compliance with data protection regulations.

Cookie Management and Opt-out:

You can control or limit cookies by adjusting browser settings or using privacy tools provided by third-party platforms. Note, however, that restricting cookies may negatively impact your user experience or website functionality.

To opt-out specifically of Google Analytics tracking globally, you can use this tool: Google Analytics Opt-Out.

14. Artificial Intelligence (AI) and Automated Decision-Making

As a forward-looking global digital agency, Hiigher leverages artificial intelligence and machine learning (AI/ML) technologies to enhance our marketing services, improve user experiences, and deliver personalized digital solutions.

How We Use AI:

We utilize AI and automated decision-making for the following purposes:

Personalization and Targeting:
Analyzing large-scale data sets to deliver personalized content, advertising, product recommendations, and customized user journeys.
Content Generation and Optimization:
Creating and refining marketing content, social media posts, and advertising materials based on user engagement and preferences.
Customer Support:
Deploying AI-powered chatbots and virtual assistants to manage inquiries and improve customer interactions, enabling rapid, accurate responses globally.
Marketing Insights and Analytics:
Enhancing analytics capabilities through predictive analytics, sentiment analysis, and customer segmentation to inform strategic marketing decisions.

Transparency and Human Oversight:

We maintain transparency in our use of AI and always ensure human oversight, particularly where automated decisions may significantly impact users. You have the right to request human intervention or explanation of any automated decisions affecting you. Contact privacy@hiigher.co for assistance or more details.

15. Disclaimer, Liability Limitation, and Indemnification

Disclaimer:

Hiigher.co provides its website, services, and information on an “as-is” and “as-available” basis. While we aim for accuracy and reliability, we expressly disclaim all warranties (express or implied), including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

Limitation of Liability:

To the maximum extent permitted by applicable law, Hiigher and its global affiliates, partners, officers, employees, and contractors shall not be liable for any indirect, incidental, consequential, punitive, or special damages arising from your use or inability to use our website, services, or content, even if advised of such possibility. This includes loss of data, loss of profits, business interruption, or reputational damage.

Our total aggregate liability related to any claim under this Privacy Policy is strictly limited to the amount you paid to Hiigher for the services directly related to such claim or $100 USD (or its equivalent), whichever is greater.

Indemnification:

You agree to indemnify, defend, and hold harmless Hiigher, our affiliates, officers, directors, employees, and partners from and against all liabilities, claims, costs, damages, and expenses (including legal fees) resulting from or relating to:

Your use of our website and services.
Any violation of this Privacy Policy or our Terms of Service.
Any infringement of third-party intellectual property rights or privacy rights by your actions.

16. Arbitration, Governing Law, and Contact Information

Arbitration and Dispute Resolution:

Any dispute arising out of or related to this Privacy Policy or your use of Hiigher.co’s services shall first be resolved through informal negotiations. If unresolved within 30 days, disputes will be subject to binding arbitration, conducted confidentially by a mutually agreed arbitration service. Arbitration shall be held in English and governed by the rules of the chosen arbitration body.

Both parties waive the right to participate in any class action or representative proceedings. Arbitration awards may be enforced in courts of competent jurisdiction globally.

Governing Law:

This Privacy Policy shall be governed by the laws applicable in India and international data protection laws relevant to Hiigher’s global operations. You acknowledge the exclusive jurisdiction of courts located in Indore, Madhya Pradesh, India, for disputes not subject to arbitration.

Severability:

If any provision of this Privacy Policy is deemed invalid or unenforceable by applicable law, the remaining provisions shall remain in effect. Any unenforceable provision shall be replaced by a valid provision that closely reflects the original intent.

Changes to this Privacy Policy:

Hiigher may update this Privacy Policy periodically. Significant changes will be clearly communicated via our website or email notifications. Your continued use after changes indicates acceptance.

Contact Information:

For questions, exercising your privacy rights, or additional information, please contact our Data Protection Officer (DPO):

Data Protection Officer
Hiigher.co
Email: privacy@hiigher.co
Address: [Insert Company Address], Indore, Madhya Pradesh, India

We strive to respond promptly and within legally required timeframes. If dissatisfied, you may contact your local data protection authority for further assistance.

Work with us.

Table of Contents